Your next audience
already follows someone.
Bid for a place on the X profiles your audience pays attention to. Choose a creator, a defined banner area, and a clear placement duration.
Find your space
Audience fit comes first
Compare creator interests and connected follower counts. A follower count is an audience signal, not a promise of impressions or clicks.
Buy clearly defined space
Listings show the exact banner area and how long the sponsorship lasts. Full banners and smaller rectangles are available.
Good company matters
Creators review sponsor campaigns. Every final image must pass independent safety screening before publication.
How to choose an X banner placement
Start with relevance: look at the creator’s topic, description, and public profile. Compare available pixels and the 7-, 14-, or 30-day placement duration. Set a budget for the entire placement and provide a clear brand name and campaign brief with your bid.
What banner advertising does and does not measure
An X banner sponsorship buys a defined visual placement. It does not guarantee impressions, conversions, endorsement, or placement in X’s advertising feed. Follower counts can help compare audiences, but they are not equivalent to profile visits. Sold My Soul does not label estimated reach as verified traffic.
Prepare creative that works at banner size
Use a concise message, high contrast, and a clear brand identity. Keep key details away from the profile photo and outer edges, because X crops banners across devices. Include a clear sponsorship disclosure in your creative. Your image must satisfy the creator’s rules and the marketplace’s content standards.
What happens after the auction?
The highest valid bidder wins. The creator approves the campaign before payment becomes available. When live checkout is enabled, complete payment within 24 hours of the auction closing. Start checkout at least 30 minutes before that deadline. The booked placement period starts 24 hours after the auction ends. Submit your artwork in the winning campaign panel. The creator can request changes and review the finished banner before approving it. Each revision is retained privately, and safety screening is required before the profile update. Creator funds release after the full booked period and delivery confirmation. Review the payment terms before checkout, and use the campaign page to approve delivery or report an issue.